A commercial created for 1X Technologies to launch NEO Gamma: a safe intelligent humanoid robot designed to help with everyday tasks around the home. With creative direction by Case Miller and Dennis Dang of Special Projects, every element was carefully considered to reinforce NEO Gamma's position as a home companion rather than an industrial tool. This human-centered strategy created a distinct brand identity connecting 1x's advanced engineering capabilities with an intuitive consumer experience.

Local Formations was responsible for the commercial's visual effects, handling every shot. We focused on creating a warm and approachable yet sophisticated and high-tech visual language, driving measurable market interest and adoption.

The viral success of NEO Gamma's launch validated our approach to humanizing robotics.