Work About
Kia
Holiday Joyride
Immersive Experience / Commercial
Client: Kia
Our Role: Visual Effects
"The children saw sparkling reindeers and magical narwhals, and got to see their own names appearing in the starry night sky."
Commercial and immersive experience for Kia Motors in collaboration with St. Jude Children's hospital, and directed by Paul Nicholls and Jonathan Gales of Factory Fifteen. A custom immersive display at the hospital transports young patients to the North Pole. The 50 x 100 foot set includes a Kia EV6 on top of hydraulic compressors to create the feeling of driving and flying, along with nearly 300 LED screens.

Local Formations worked on the compositing of the experience, supporting Factory Fifteen studio as part of a larger scale production, delivering seamless immersive final-pixel content, designed to be viewed from the interior of the Kia EV6.
Commercial
Experience
Installation
Assets / Lookdev