A digital and OOH campaign for Sony, unveiling a new version of their wireless LinkBuds earbuds, custom-designed in collaboration with 3X Grammy winner Olivia Rodrigo. Created with Olivia's fans in mind, and in her signature color, these earbuds include 2 custom EQs tuned by Olivia and her producer, for optimal listening to her music. The spot was directed by the visionary director Andrew Thomas Huang.

Local Formations was responsible for the campaign's Key Visuals, including digitally creating the New York City subway setting, and seamlessly integrating it with the live-action footage of Olivia that was shot at the New York Transit Museum. The Key Visuals were then distributed digitally on Sony's website, and physically as an OOH campaign throughout the New York City MTA network.

Sony worked with the MTA's advertising partner, OUTFRONT, to physically display the campaign throughout NYC, in subway stations, on train cars and buses, and even on MetroCards. Digitally, the campaign runs on Sony's store and other websites.