A series of Augmented Reality experiences, created for Swire Hotels 太古酒店 as part of their EAST Hotels brand relaunch. The relaunch took the form of three one-night-only events presented by EAST Hotels at each of their locations: Hong Kong, Miami, and Beijing. Directed by Zandie Brockett 張桂才 of West of Here and produced by Raygun Agency, with dance performances by Volta Collective.

For the events, Local Formations created a series of Augmented Reality experiences to launch EAST Hotel's new brand identity and image to the public. Each AR experience is an animated logo which unlocks a portal to one of the three cities.

The AR experiences are triggered by scanning the EAST Hotels logo, and run directly in the visitor's smartphone web browser, without the need for any additional apps.

As the guests embark on a multi-storey and multi-sensory exploration through the hotel, the AR experiences are triggered by a variety of scannable logos throughout the journey - from giant projections to drink coasters and napkins.

Event photos/videos by Melody Timothee, Kenny Laubbacher, and Oasis Imagery.